The thinking
Read me before you book me.
What's moving in your supply chain, what it costs, and what to do about it. Written for FMCG leaders, not for a sustainability newsletter. Published in the FT, The Grocer and Edie; the working notes land here first.
Thinking
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Reviews
VAXA: Cool tech, carbon-negative ingredients. No reformulation required.
What genuinely carbon-negative ingredient sourcing looks like in practice, with VAXA's Crystal Riedemann — and why it matters for FMCG right now.
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Problems
From Dirt to Soil: A New Social Contract for UK Farmers
Iran is the third fuel and fertiliser shock in five years. British farming can bounce back to fragility, or bounce forward into resilience. What has to be true for a new social contract with UK farmers.
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Reviews
Uncertainty into advantage
The shift from efficiency to resilience is reshaping how large organisations think about supply chains — a conversation with Iggy Bassi, co-founder of Earthena AI.
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Problems
Great technology for sustainable sourcing is written twice: first in stakeholder conversations, then in code
Most supply chain technology projects don't fail because the platform was weak. They fail because no one captured what the business really needed.
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Best of
The holy grail: Upstream & downstream traceability
Traceability is the unlock that gets money flowing in the right direction — and the real reason to push for it is not compliance.
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Problems
I’m going to get right to the point.
You are doing way too much, and it's impacting your career and your organisation's progress. Two issues: your double materiality assessment, and passion projects.
Nothing here yet — try another category.
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