The thinking
Read me before you book me.
What's moving in your supply chain, what it costs, and what to do about it. Written for FMCG leaders, not for a sustainability newsletter. Published in the FT, The Grocer and Edie; the working notes land here first.
Thinking
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Reviews
VAXA: Cool tech, carbon-negative ingredients. No reformulation required.
What genuinely carbon-negative ingredient sourcing looks like in practice, with VAXA's Crystal Riedemann — and why it matters for FMCG right now.
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Reviews
Uncertainty into advantage
The shift from efficiency to resilience is reshaping how large organisations think about supply chains — a conversation with Iggy Bassi, co-founder of Earthena AI.
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